Mini Menu

Whether your restaurant is a start up or has been established for many years, it's important to take advantage of the newest and most effective advertising options out there. One of the best new options is a mini menu. These menus are the size of a business card, yet the contain your entire menu, pictures of the food and even directions to your restaurant. There are many ways these small menus can work for you.

 

Your best bet is to display your mini menu in your restaurant. People will first pick them up in surprise, when they realize how small the menu is. They'll then put them in their wallet and whenever they need them, they'll be there. In fact, studies have shown that they are 9 times more likely to hold on to these small menus that any other printed marketing material on the market.

 

Another great option is to insert a mini menu into each check presenter. When your wait staff brings the check to the guest, they'll simply slip the menu in there. Most people will be inclined to take it. If they don't, you can simply add it back to your stack and give it to the next customer. It's a great low-pressure way to get your customers informed about these neat marketing tools you have.

 

If your company offers take out, why not put a mini menu in each take out back? Many companies will staple a large copy of their menu to each bag. Most people who get these menus will either throw them away or slip them into a drawer along with many other menus. However, with a small menu they'll be more likely to display it or keep it right in their wallet. The more conveniently they store the menu, the more likely they will be go to it the next time they want to place an order.

 

If your restaurant is near any hotels, motels or other tourist areas, it's a good idea to distribute your mini menu there. The workers at these hotels and shops will be happy to hand out your menus, as they won't take up a lot of space. They'll be more likely to recommend a restaurant to a guest when they can present them with a conveniently sized full menu for the customer to consider. Because your menus will also have your address and directions, it will be easy for potential customers to find you.

 

There are many ways to use a mini menu to spread the word about your restaurant, present the dishes you have available and offer quick and easy directions to your restaurant. You can hand them out at your restaurant either at the register or with each check. You can include a copy of the small menu with each take out order. You might even consider partnering with local businesses who can hand them out on your behalf. No matter how you distribute them, they will bring new and repeat business into your restaurant.

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