Miniature Menus

    Having an effective marketing campaign for your company is essential. No matter how good your food or how excellent your service is, if people don't know you exist, you won't be in business for long. One option for making sure that you get the word out are miniature menus.

     

    miniature menus are some of the neatest marketing tools out there. Basically, they are small menus the size of a business card. You'll have 6 pages to use however you'd like. You can add a number of different elements to make your menus stand out and to give your customers the maximum amount of information. They are also extremely effective. In fact, it has been shown that customers are 9 times more likely to take and keep them than any other printed materials.

     

    One of the best things about miniature menus is that the options you'll have with them will be virtually endless. Of course you'll want to have your full menu, but whatever else you add will be up to you. Some people like to add pictures either of their dining area, their food or both! It's one thing for your customers to read descriptions of your food but when they can actually see the mouth watering dishes you offer, it's often what pushes them over the edge and makes them give you a try.

     

    Another useful option is to add not just your address and phone number but a map and directions to your restaurant right on your miniature menus. This way, when a potential customer is considering trying your restaurant out, they'll know exactly how to get there. When faced with several choices, it simply makes sense that people who choose the most convenient one and when all of the information is right there in front of them, your restaurant will on the forefront of everyone's mind.

     

    If your restaurant offers specials on certain days or discounts on certain types of orders, those can be excellent things to add to your miniature menus. Everyone loves a good discount, but it can be hard to keep track of all the specials going on around town. When they're conveniently added to your menu, your customers will know right where to look.

     

    Once your order your miniature menus you'll have to decide where to hand them out. You can display them at your register, just like you would regular business cards. Adding them to any carry out bags or delivery orders is a good choice as well. You can even pair up with local businesses and have them carry them to give to their customers who are looking for a great place to eat.

     

    No matter how much or little information you decide to add to your miniature menus, your customers will appreciate the convenience of having all the information they need at the drop of a hat. They can carry your menu around in their wallet with them, making it easy to pull out and consider whenever they're considering where to eat their next meal.

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