Minimenu

The success of your restaurant depends on your ability to market yourself as a new and interesting alternative to other restaurants in the area, regardless of how established you are. As a result, it's essential that you're keeping up on and taking advantage of new marketing techniques. One unique option is the minimenu. This interesting option has many possibilities.

 

The basic minimenu will contain your entire menu, up to 6 pages, and will be about the size of a business card. This makes it easy and convenient to hand them out to your customers. It also makes your customers more likely to keep your menus on hand. In fact, a study has shown that people are actually 9 times more likely to keep these tiny menus than any other marketing handout – including the ever popular magnet.

 

One of the great things about the minimenu is that you can add many pieces of information to it besides just your menu. An option that many restaurants choose is to add information about the history of the restaurant. Many customers like to know a little bit about the background at the establishments they frequent. This helps them to know what kind of business they're supporter and can make them feel more personally connected to your restaurant and as a result, more loyal.

 

Pictures are a great idea to add to your minimenu as well. We all know that looking at pictures on a menu can make the difference between considering going out and actually going out. Your customers might be on the fence about which restaurant to consider, but when they see your salivating-inducing photos of your tasty food, it just might be the thing that takes them over the edge.

 

If your restaurant offers any kind of discount, perhaps on an order over a certain amount or a regular lunch special, it's a good idea to add these to the minimenu as well. Everyone loves a good deal but often times your customers will forget who offers what deal and when they can take advantage of it. However, when the information is clearly displayed right on the menu, there will be no questions – they'll know exactly how to get the value that they're looking for.

 

Another good option is to add directions and a map to your restaurant to your minimenu. Then, not only can your customers view your entire menu, they'll know exactly how to get to you as well. They'll have no excuse not to come dine with you and will be more likely to choose you over another restaurant if it would require them looking up the other restaurants phone number and making a call to get directions.

 

As you can see, there are lots of options that make the minimenu a great choice for a variety of different types of restaurants. Of course you'll display the typical information like your menu, address and hours of operation. But you can also add any or all of the things listed above to help your restaurant stand out even more.

 

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